Plan of Launching a New App

Question: Explain aboutbusiness plan of launching a new app namely Grab-a-Nurse. Answer: This report discusses about a new business idea or business plan of launching a new app namely Grab-a-Nurse. During this report, a detailed analysis is made on the industry as well as target market of the company. Along with that, the report also analyzes and evaluates the business plan in respect to the financial and technical feasibility. However, at the end of the report, an overall conclusion is provided based on the findings of the study. Elements of self-analysis The success of a business depends on the ideology and vision of the entrepreneurs. The behavior of the entrepreneur towards its customers, employees, suppliers, management and other stakeholders decides whether the business will sustain not (Bryman and Bell 2015). According to the entrepreneur behavior theory, there are three types of requirements for the human capital and those are venture specific human capital, general human capital and entrepreneurship specific human capital. Status of these three types of human capital in respect to the entrepreneur of this new business is stated below: Elements Levels Venture specific human capital Knowledge and skills in the specific business area. High Skill of motivating others Moderate General human capital Educational background High Managerial capacity High Entrepreneurship specific human capital Entrepreneurial capacity Moderate Attitude towards business High Product / service The new business idea of Grab-a-Nurse is basically a service that will be provided to the sick people those will require the nursing service by Tech Nursing, a new nursing service provider in Singapore. This will be actually an application that the people can install in their mobile or Smartphones. All types of nursing services like, change of dressing or some in-home care will be available through this application. Description of the proposed venture The proposed venture of Tech Nursing will be first launched in Singapore. This indicates that the facility of Grab-a-Nurse app will be available to the people of Singapore in the very beginning. The main influencer behind this new idea of business includes time and cost savings of the sick people. The business will be a partnership business and the entrepreneurs have planned to make aware the people in Singapore about this new app through social media and mobile marketing. As the idea of this app is much unique and helpful to the people, it is expected that the application will grab the attention of the people. The installation charge of the product will be less because the target customer of the business will be the people of all social classes. The mission, vision and objectives of the business will be as under: Objectives: Grab the attention of 90% people in Singapore within the first 12 months after launching the business. Earn minimum 10% profit to run the business successfully. Make the application easily available in the market. Buying intension survey In order to know the scope of the business in the current market, the entrepreneurs of Tech Nursing have conducted a survey with the 90 people in Singapore. The findings of the survey are stated in the appendix. As per the survey with the people in Singapore, most of the participants belong to the age groups between 30 to 40 years and more than 40 years. Most of them are comfortable with technology and they are very much willing to avail the service like Grab-a-Nurse. Target Market Market research: In order to know the future prospect of the business, it is very important to conduct a market research (Hair et al. 2015). With the help of the market research, the entrepreneurs of Tech Nursing will know the actual demand of the people in Singapore. For this particular business of Grab-a-Nurse app, the entrepreneurs have used the 4Ps tool of marketing. The entrepreneurs found out the followings: 4Ps Findings Product In the market of Singapore, most of the people are technology friendly and so the demand for any new application is high. However, the product or app must be easily accessible and fast to serve in any urgent situation. Price The people in Singapore are ready to pay a standard amount of money in order to get quality service at their homes (Peroni et al. 2016). However, in order to provide the facility to the middle and lower social classes of people, the price level must be within affordable standard. Place As the service is application oriented, it will be better to make the application available in Google Play store, App Store and Microsoft Store. Promotion Most of the people in Singapore use the social networking sites. Therefore, it will be feasible enough if the promotion of Grab-a-Nurse is one through social networking sites. At the same time, the company needs to give television advertisement in order make older people aware about the product Therefore, from the above analysis, it can be said that there is a good scope for the app Grab-a-Nurse. As the service or application is related to human health, there is more chance to catch the market effectively. However, the price must be affordable to all social classes and proper channels must be chosen to aware the people of all age groups. Industry analysis: Industry analysis is one of the most important tasks needed to be done before entering into a new market (Zhou and Liu 2015). In case of the new application Grab-a-Nurse of Tech Nursing, the industry analysis can be done with the help of the Porters Five Forces analysis. The analysis is shown below: Five Forces Findings Industry Rivalry As the new app Grab-a-Nurse will be made in order to provide nursing services, the business is under the nursing industry of Singapore. However, as the service will be available just through a mobile application, this will be unique and in Singapore this kind of services is not widely available (DeMartino and Barbato 2015). On the other side, there are many good organizations available in Singapore which provides better services at lower cost. Therefore, from these points of views, it can be said the industry rivalry will be moderate. Threat of new entrants The threat of new entrants in this similar type of business is low because it is still not guaranteed that this will be successful (Schlaegel et al. 2015). So, for first three to five years the threat of new entrants will be low. However, if the business gets success then more organizations may come to similar business and then this threat may increase. Threat of substitute product The threat of substitute product will be high because there are many hospitals and nursing homes available in Singapore that provide better services at an affordable price range. At the same time, they also provide services on time. Bargaining power of suppliers Bargaining power of the suppliers will be low because there are many nurses available in Singapore who are ready to provide such services to the people. Bargaining power of the buyers The bargaining power of the customer will be moderate because this service is related to the health and the prices of such services are generally fixed. However, as there are some poor people, the companies sometimes need to lower the price. Therefore, the bargaining power of the customers will be moderate. Therefore, from this five forces analysis, it can be said that the industry situation is good for the new business. However, the new venture needs to maintain the time and price factors in order to get a good market share. At the same time, the new venture needs to maintain the service quality also. Technical feasibility analysis As the new business of Grab-a-Nurse is an application based business, the technical feasibility analysis is most important. Presently, there are many types of new applications available to the people in Singapore that help the people in solving their problems within a minimum time (Yaacob et al. 2016). However, in case of nursing service related application, the company must have a strong network through which it can make the application available to all the people in Singapore. Software is the primary factor of this business. As per the plan of the partners or entrepreneurs of Tech Nursing, the company will choose the operating systems of Android, Windows and IOS. On the other side, if the technical feasibility is analyzed in respect to the external market, then it can be identified that the above-mentioned software are easily available in the market. On the other side, the main required device is a mobile phone or Smartphone, which is also widely available in the market. Therefore, from the technical ground, the business will be feasible. Financial feasibility analysis As per the planning of the entrepreneurs of Grab-a-Nursing, 70% of the initial capital will be arranged by the entrepreneurs and 30% will be gathered by taking long-term bank loan at 10% interest per annum. The company has also decided that the initial investment will be same as the initial total cost of the company. However, the budgeted cost, profit and revenue of the company for initial three years are shown below: Particulars Amount (in $) (1st year) Amount (in $) (2nd year) Amount (in $) (3rd year) Revenue 10000 13900 14700 Cost of goods sold 6300 3100 3900 Gross profit 3700 10800 10800 Expenses for software maintenance 300 300 300 Salaries to the nurses 1000 1000 1400 Fees to the software developer 270 270 270 Distribution and advertisement expenses 410 680 710 Operating income 1720 8550 8120 Interest payment (10% on 1890) 189 189 189 Profit before tax 1531 8361 7931 Tax payment (30%) 459.3 2508.3 2379.3 Net profit 1071.7 5852.7 5551.7 Workings: Calculation of loan amount = 6300 * 30% From the above table, it can be said that in the second year the net profit of the company is expected to be highest. This is because in the first year, the initial cost of preparing the application is high, due to which the cost of goods sold will be higher, which is not applicable for the second and third years. However, as the company has a plan to increase the number of nurses in the third year for providing more services, the cost for paying the salaries will be higher and due to which the profit will decrease. Scenario versions There are many situations that may change the overall scenario of the new business. Here some of these situations are mentioned below: What if the existing hospitals and nursing homes pay more salary to the nurses? The availability of the nurses will reduce and the company will face difficulties in providing services on time. What if new company with quicker application comes in to the market? The popularity of Grab-a-Nurse will reduce and the customer base and revenue will also reduce. What if the company fails to recover the initial investment? The budgeted revenue of the company will decrease to the extent to which it will be suitable for the internal funds. Scalability The scalability of a new business can be identified with the help of three factors and those are entrepreneur base, owners capabilities and comprehensiveness of the business plan (Chua and Bedford 2015). In case of this new business, the entrepreneur base is strong because the partners of the business have enough financial backup and they have good knowledge of software and application. On the other side, the owners of the business have good motivational and managerial capacities to run a business and the business is new and with unique concept, the future of it is bright. Conclusion In this business plan, it has been identified that Grab-a-Nurse has a strong market opportunity, which it can use to earn more revenue. On the other side, business is also technically feasible. The demand for the service or application in Singapore will be high because most of the people in Singapore are tech savvy. However, the company needs to maintain the price and quality of the service up to the standard. At the same time, the company also needs to be prepared for any adverse situation. Bibliography: Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Chua, H.S. and Bedford, O., 2015. A qualitative exploration of fear of failure and entrepreneurial intent in Singapore.Journal of Career Development, p.0894845315599255. DeMartino, R. and Barbato, R., 2015. An analysis of the motivational factors of intending entrepreneurs.Journal of Small Business Strategy,13(2), pp.26-36. Hair Jr, J.F., Wolfinbarger, M., Money, A.H., Samouel, P. and Page, M.J., 2015.Essentials of business research methods. Routledge. Madani, S.A. and Hashemi, S.A., 2015. Current Knowledge about Violence against Healthcare Workers.International Journal of Emergency Mental Health and Human Resilience,2015. Pavlou, P.A. and Stewart, D.W., 2015. Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer International Publishing. Peroni, C., Riillo, C.A. and Sarracino, F., 2016. Entrepreneurship and immigration: evidence from GEM Luxembourg.Small Business Economics,46(4), pp.639-656. Schlaegel, C., Engle, R.L., Dimitriadi, N. and Taureck, P.C., 2015. 'Why not now?'Triggers and barriers of new venture creation: a meta-analysis and multinational comparison of entrepreneurs' perspectives.International Journal of Entrepreneurial Venturing,7(3), pp.227-250. Yaacob, N.M., Mahmood, R., Zin, S.M. and Puteh, M., 2016. Factors Affecting the Performance of Small Business Start-Ups Under Tunas Mekar Programme. InProceedings of the ASEAN Entrepreneurship Conference 2014(pp. 3-14). Springer Singapore. Zhou, M. and Liu, H., 2015. Transnational Entrepreneurship and Immigrant Integration: New Chinese Immigrants in Singapore and the United States.Immigration and Work (Research in the Sociology of Work, Volume 27) Emerald Group Publishing Limited,27, pp.169-201.

Jealousy in Shakespeares Othello Essay Example For Students

Jealousy in Shakespeares Othello Essay Jealousy in Othello Shakespeare is well for his ability to compose plays full of deceit, revenge, and jealousy. Othello, one of Shakespeare’s most recognized tragedies, was consistently evolving around the central theme of jealousy. As these lies are unraveled the central theme of his play became distinct, and clearly visible. Furthermore the theme of jealousy goes hand in hand with love, as often is the case in real life. Love consumes all those who take part in it, and in Othellos case his flaws lie in his loving Desdemona so blindly. It is for that single reason that Iago knows that such a naive man as Othello, who loves his wife so blindly and unrealistically, can be corrupted. Just as Othellos flaws lie within his inability to see past his jealous feelings, so does many of the other characters, no matter what social ranking they are classified in. Even from the well-developed characters, such as Othello, to the lesser figures, such as Roderigo, envy and lust are feelings all of Shakespeares characters are accountable for holding at one time or other in the play. Within each of the characters in Othello is a level of jealousy, which Iago creates by testing their pressure points for his benefit. In Act 1 scene 1, Shakespeare opens up to his audience a level of jealousy that goes hand in hand with feelings of greed. This is the moment in which Iago expresses his animosity for Othello. Iago is sub. . Works Cited and Consulted Bradley, A. C.. Shakespearean Tragedy. New York: Penguin, 1991. Di Yanni, Robert. â€Å"Character Revealed Through Dialogue.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Literature. N. p.: Random House, 1986. Mack, Maynard. Everybody’s Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993. Shakespeare. Othello. The Longman Anthology of British Literature. Ed. Rossi. New York: Longman, 1999. 312-379. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.

Behind Every Good Man is a Good Woman free essay sample

The following paper presents a detailed examination of women in the confederacy. The writer discusses the duties and involvement that women had in the way as well as examples of patriotism shown by women. We are also given some examples of female heroines from the war. From the paper: When we think about a Southern Belle, we envision a pale, fragile wisp of a woman who swoons if it gets to hot. She is delicate and beautiful and must be taken care of by a man. Over the last centuries this is the image that we have adopted when it comes to the way we perceive Southern women. The reality however is much different. Even during the Civil War women of the Confederate side were tough, capable and willing to do what ever it took to win the war effort against the North.

Masking Emotions and Mental Wars essays

Masking Emotions and Mental Wars essays When an individual tries to cope with emotions after a certain incident in their lives, they sometimes find themselves in a confused state of mind. Some decide to express their emotions out in the open, while others choose to withhold them. Regardless, each choice has a consequence. Some deal with emotions by refusing to see the truth, while others are unable to reveal it. Sometimes the truth must come out. Others are too inexperienced with the realities of emotional traumas that they are unable to cope with their feelings. Those that keep it inside allow the emotions to build up to a point in which the person is unable to find peace within themselves. In the works Othello, by William Shakespeare and A Separate Peace, by John Knowles, protagonists Othello and Gene go through a mental war, in which they put on a persona to hide the truth from the outside world. Through this, it is shown, when the characters mask their emotions it leads to irrationality, overwhelmed jealousy an d inconsolable guilt. Logical thinking ceases to exist when Othello and Gene hide their emotions from others. Othello refuses to see the truth, whereas, Gene is unable to reveal the truth. Therefore, they begin to bury their emotions deep within themselves and eventually these feelings take over their state of mind. Rather than talking to those that it involved, Othello and Gene decide they rather bring harm to them. Genes interests lie primarily in getting good grades and studying, but he finds himself drawn to his roommate Finny who has all the qualities of a leader and a fighter. There is a personal struggle between Gene and Finny. They are best friends, but at the same time enemies. Gene is jealous of Finny and resents him; he chooses to deal with this by hiding his emotions and bringing pain to his defenseless friend. Gene in his confused state of mind decides to push Finny from the tree, Holding firmly to the tree trunk, I...

If terrorism ever justify Essay Example | Topics and Well Written Essays - 500 words

If terrorism ever justify - Essay Example A review of key studies done regarding terrorism show that it is not an easy topic to discuss much less understand. They point out that terrorism has deep roots in socio-political issues and as such have a great range of motivations and objectives (Edwards). It is for the same reason that the debate on whether terrorism can be justified or not is hard to settle. In general, most materials have been very critical of terrorist acts, citing their indiscriminate and long-term impact. There are also common assumption about who terrorists are and who are against it. At the same time, Jenkins says that there is an assumption that terrorism is always subversive or against social institutions. Singh points out that the radical ideas at the core of terrorism are not new or unique. It is considered as a valid military strategy and has been used successfully in many military campaigns among the world's greatest civilizations (377-379). At the same time, Jenkins points out that in consideration alone of the worldwide response to recent terrorist activities, there is no denying that it can be used against perceived abusers (71).

Learning Theory Essay Example | Topics and Well Written Essays - 1000 words

Learning Theory - Essay Example Kolb. However in the recent years the ways of learning given by Kolb have been amended and put into different forms. This essay would further analyze the different ways of learning in the light of the basic tool of Kolb. According to David A. Kolb individuals learn through four different styles. The styles followed by individuals are in accordance to the behavior exhibited by the individual. These four learning techniques not only apply to objective instances but also to practical ones. It helps to decide and take decisions accordingly in businesses and while leading. The learning ways given by Kolb have changed through out to give a better understanding to the learners. These can be divided into Activist, Reflective, Theorist and Pragmatist. People who tend to work out their role through experimentation are included in the group of Activists. Individuals in this group tend to play an active function to attain knowledge and produce effective results in accordance. As experimentation is the basis of this group it makes the individuals change the whole scenario of a certain theme. It can be said to be a disadvantage if used in an environment where theories and structure play a role. The main key to this type of learning is getting influence from others and then taking an action accordingly. Similarly this learning style can be an advantage if used at a place where individuals are more goal oriented. This learning technique can be made stronger if facts are used instead of direct experimentation. One can think properly before carrying out a certain step and this can make this learning style a perfect one. Furthermore this style is only welcomed at places where experimentation is recommended. Team work is usually preferred i n this type of learning technique as it would help the individual to take influence from others and work accordingly. Another learning way as described by Kolb is Reflective. In this type of learning one does not act or implement his thinking in the way it should be. He rather thinks and observes all the things thoughtfully for a long time. Clearing up of ideas and concepts is the basic theme in this type of learning. One is discouraged from carrying on the experimentation stage rather he is diverted towards learning and balancing concepts. In this type of learning one can evaluate a situation from all possible angles and can know better how it should be implemented in practice. However mostly they do not tend to carry out the experiments related to the concepts learned and assessed. These individuals tend to work in groups and are more diverted towards the field of arts.The third way of learning is known to be Theorist which deals with the individuals who tend to gather out facts arrange it and conclude accordingly. These types of individuals do not take into account the emotions and reality but r ather base their conclusions on theories. The practicalities of different situations are not taken into account by this type of learning individuals. These individuals are more diverted to abstract thoughts and do not pay heed to human factor i.e. the emotional factor. Most of the individuals who belong to this category may not do well in instances where the techniques are to be related to the humans or to the feelings of these human beings. Most of the people belonging to this group are more indulged in the field of science. The fourth and the last way of learning i

Zipcar Essay Example | Topics and Well Written Essays - 750 words

Zipcar - Essay Example It can be apparently said that in the US car rental market, as per 2011 statistical records, revenue touched a record high with the process of generation of over $1000, per unit for the entire US market, thereby bringing into focus the various levels of efficiencies that has been achieved by the players in the particular market (Arn.com 2012). However, it can be said that the entire market for this business is highly vulnerable to various factors of macro and micro economic nature (IbisWorld.com 2012). Item 2. The young car rental company Zipcar has increasingly focused its forward approach on various strategies with regards to capitalizing on the various prospects that are associated with the growth of the company as well as its sustenance in the car rental market in the presence of big competitors and tremendous competition and market pressure in the long term. For the purpose of attaining significant growth and business edge, Zipcar focused on effective segmentation and targeting. By the focusing on the opportunity of targeting college crowd for its rental services, it developed a unique market to serve and thereby developing an edge over the others. It can be said that while this certainly provided an edge at the beginning, but it may not be sustainable in the long term as competitors may increasingly target the same market. Also, from the damage point of view, the cost of maintaining the resources while catering to the target market is also significantly high. The financial analysis a lso supports the fact of high operating expenses for the company. The evaluation of the financial performance over the 3 year period shows that thought the company had an increase in revenue yet the cost related to fleet operations also went up. It also revealed that the operating expenses also increased over the period. So, it can be said that servicing the college student are coming out as a little expensive over the years. Talking in terms of the company’s long term prospects, it can be said that the company is yet to get established in a secured manner. The reason behind that is because though the company has achieved a significant growth in revenue yet its operational expenses are also increasing. Despite the high growth rate, it is not very effective for a new company to have high operating costs as the chances of maintaining profits will gets reduced with the company’s attainment of capacity as well as market saturation by other car rental companies. Apart from this, it also has to be taken in to account that the company’s main competitive edge of servicing the college students can be targeted by well established rival companies, thereby reducing the company’s standalone advantages. The company should focus on increasing the efficiency in terms of economies of scale by reducing cost of operations for the purpose of securing itself over the long term. Item 3. It can be said t